How It Works

The Simple In-Store Analytics Solution

IttiamInsite utilizes algorithms which analyze visual data from a system of interconnected cameras positioned throughout your store. As the cameras capture imagery, data is processed in real time to identify and track customers from the moment they enter your business to after they check out, giving you the ability to understand how effective the flow of your store is and where customers stop to browse. Our technology also identifies employees in the store, ensuring that you get the most accurate data on your store’s traffic.

We can get you the data that you need, when you need it. Get customized reports on-demand and in near real time using our app on your mobile or tablet device, or set up scheduled reports to be sent to your email. IttiamInsite can provide you with whatever level of analysis and support meets the needs of your business, big or small.

1. Collection

1. Collection

IttiamInsite uses multiple information sources from inside and around your store in order to create a comprehensive portrait of your customers. Our technology is a simple plug-and-play hardware installation that seamlessly integrates with the following points of data collection:

Video Cameras
Wi-Fi and Blutooth Enabled Devices
Guest Wi-Fi Connected Devices
Employee Schedules
Promotional Calendars
In-Store Kiosk

Personally Identifiable Information (PII) data that is collected by our technology will never leave the device that captures it. Learn More about why Ittiam Insite values your customers' privacy.

2. Analyze

2. Analyze

Our customized analytics engine strips and arranges the data from all sources as it is collected. Since all data is collected, analyzed, and assembled in real time, there is no waiting for an end-of-day data dump. See what's happening in your store at any time from anywhere. Track customer activity, employee engagement, and the effects of weather or nearby events on your store traffic.

3. Visualize

3. Visualize

Choose the way you want to view your data. Our customizable dashboard lets you arrange your data in a way that works for you and your business. Access your information when and where you need it from your computer, tablet, and iOS or Android phone. Your dashboard moves with you across your devices, creating a seamless experience that lets you find information easily and focus on what is important.

4. Insight

4. Insight

From capture rate to store flow, understand you business like never before. Our technology allows you to gain insight into how many customers enter your store, how long they stay, and where they spend the most time. Get a better idea of how effective your displays are by looking at customer traffic and heat maps.

5. Action

5. Action

Take the guesswork out of developing and validating store strategies. Now you can use real, hard data on your customer's behavior in your store to optimize layout and merchandising. With our near real time analysis, you'll be able to see the effects of your changes with just a few clicks, giving you the information you need to make adjustments based on actual shopper movements.

Data Sources and Outputs

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No IT Integration

With IttiamInsite, there is no need to deal with costly IT integration. All our capture devices are small and discreet, and connect wirelessly to a hub to make installation easy and straight forward. Calibrate and connect to the system using your mobile or tablet device, then you’re done!

The system requires a trivial amount of bandwidth to upload stripped data for visualization, and is accessible only to devices within the same network in order to ensure data privacy.

Absolute Privacy

Privacy is paramount when collecting Personally Identifying Information (PII). IttiamInsite keeps customer and employee information private by analyzing all information on the device. No PII is ever transmitted over a network, including all image and video data collected by the camera. The device strips out the relevant information and assembles it into informational graphics, which allows the device to erase PII immediately after it is analyzed.

Your analyzed data is also secure with IttiamInsite. We store all analytics data on an encrypted and protected cloud server.

High Quality Data

Get the edge on your competition with high-quality data. Basic information about your customers, such as their path of travel, what merchandise they interacted with, and how long they spent in each area, provides a great start to understanding each customer. Dive deeper into shopping trends to see how weather, promotions, and displays affect your traffic and sales.

Go beyond the basics to gain true insights into your customers and your business. With the visualized data from IttiamInsite at your fingertips, you can make informed decisions about product purchasing, merchandizing, and staffing levels. Get real data on your store’s capture rate, follow the path of your shoppers once they’re inside, and get a better idea of how many shoppers who enter make a purchase.